Meta Ads Specialist

Karachi, Pakistan

Full Time

Experienced

We’re looking for a high-performance Meta Ads Specialist who can take full ownership of client campaigns, strategy, build optimization and scaling.

This is not a junior “button pusher” role.

This is for someone who knows how to think, diagnose, and improve performance across multiple accounts while driving profitable growth.

If you’re confident in your ability to deliver results and want to be the person in charge of the paid media function, this role is for you.

What You’ll Do

Build, launch, and manage Meta campaigns across multiple client accounts
Develop paid media strategies based on client goals
Run audience, creative, and funnel testing
Optimise campaigns daily/weekly for ROAS, CPL, CAC & lead quality
Manage tracking, pixel setup, naming conventions & UTM structures
Analyse performance data and proactively surface insights
Identify issues early (creative fatigue, funnel drop-offs, tracking gaps)
Collaborate with the content, web, and account management team
Prepare simple monthly reports + Loom breakdowns clients can understand

What Success Looks Like (First 90 Days)

You:

Own 10-20 client ad accounts confidently
Improve ROAS, CPL, or lead quality across the majority of accounts
Develop testing frameworks and optimisation rhythms
Bring stability and structure to the paid ads department
Build predictable performance across accounts
Communicate proactively with account managers

You’ll be the go-to paid media expert inside the agency.

Requirements (Must-Have)

3+ years running Meta ads (agency experience preferred)
Multi-location or local service business experience
Proven ability to achieve ROAS, scale campaigns, and reduce CPL
Strong understanding of:
- Tracking (Pixel & Conversion API)
- Funnels & attribution
- CBO/ABO, DCT, retargeting, creative testing
Confident analysing data and turning it into clear actions
Strong communication skills, written and verbal
Able to manage multiple accounts and deadlines
Ownership mindset, you take responsibility for results

Nice-to-Haves

Experience with TikTok or Pinterest ads
Landing page / CRO understanding
Experience with Hyros / other tracking tools
Experience using AI tools for creative ideas & testin

What We Offer

Full-time, remote role
Stable long-term position with room to grow into a lead role
Supportive team and clean systems
Clear expectations and autonomy
Opportunity to shape our paid media division

How to Apply

Send:

Your resume with information about you and your previous roles
A brief intro about your paid ads experience
Two or three real client results you’ve generated (ROAS, CPL, scale achieved)
The tools you use day-to-day

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References: Please enter names and contact information:*

Do you have at least two years of paid traffic/media buying experience?* YesNo

What ad platforms are you most versed in? What type of budgets have you worked with?*

How would you summarize your media buying process?*

How do you determine if a campaign is successful or not?*

Do you have a dedicated workspace at home along with a good computer?*

What tools or software have you used in your day-to-day work?*

How do you stay educated, on top of trends, and constantly learning?*

If there were no limits what would be your number one dream or wish?

We want team members who are all in. We do not allow outside freelancing or maintaining other jobs. You are either all in or you are out. If you will be chosen, are you willing to commit, go all-in, and work EXCLUSIVELY for us?* YesNo

Can you read and analyze Google Analytics data like the back of your hand? **

Are you able to work EST time?

What are the 3 pillars of a quality score?*

How does the quality score impact your ads?*

What are a few of the extensions you commonly use?*

What is a responsive search ad and how does it work?*

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Meta Ads Specialist

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