Copywriter

Cape Town, Western Cape, South Africa

Full Time

Experienced

Salary: $1,100 - $1,300 per month

About Us:

At No Joke Marketing, we specialize in delivering innovative and high-performing digital marketing strategies that fuel growth for our clients. Our expertise spans multiple industries, and we are driven by a commitment to client success. As a fully remote agency, we foster a supportive and collaborative work culture that includes perks like half-day Fridays every June and 20 days of paid time off in the first year.

Job Summary:

We are seeking a Direct Response Copywriter to craft compelling, results-driven content across various digital platforms. This role is integral to creating copy that not only captures attention but also drives conversions. As part of the Content Team, you will collaborate with marketing strategists, designers, and other stakeholders to deliver content that aligns with client objectives and generates measurable impact.

Responsibilities:

Daily:

Research target audiences, industries, and competitors to understand client needs.

Create persuasive, conversion-focused copy for landing pages, email campaigns, social ads, and more.

Collaborate with the design team to ensure copy and visuals align for maximum impact.

Proofread, edit, and refine content to ensure clarity and adherence to brand voice.

Implement and optimize SEO best practices in content creation.

Monitor the performance of campaigns, making adjustments based on data insights.

Attend virtual team meetings and contribute to brainstorming sessions.

Monthly:

Conduct A/B testing on copy to refine messaging and improve results.

Analyze campaign metrics to evaluate effectiveness and recommend improvements.

Stay updated on the latest trends in copywriting and direct response marketing.

Quarterly:

Review and update messaging frameworks to ensure alignment with evolving client goals.

Participate in training programs to enhance writing skills and strategic thinking.

Requirements:

Hard Skills:

Exceptional command of English grammar and persuasive writing techniques.

Proficiency in crafting direct response copy that converts across digital platforms.

Strong understanding of SEO principles and their application in content.

Familiarity with CRM tools and analytics platforms to measure campaign success.

Ability to analyze data and translate insights into actionable copy improvements.

Soft Skills:

Creativity, adaptability, and the ability to meet tight deadlines.

Strong organizational skills with a detail-oriented approach.

Excellent communication and teamwork abilities.

A proactive mindset with a focus on solutions and growth.

Bonus Points:

Experience with various digital advertising platforms (e.g., Google Ads, Facebook Ads).

Background in remote team environments and tools like Slack, Asana, or Trello.

Tech Requirements:

Processor: Intel® Core™ i7 or higher

Memory: 16GB RAM or greater

Internet: Stable broadband connection (minimum 20 Mbps)

Equipment: Noise-canceling headset and HD webcam

Are You the Perfect Fit?

If you're passionate about creating impactful copy that drives results, we want to hear from you! To apply, include the phrase "Persuasion Drives Success" at the end of your cover letter.

Join No Joke Marketing, where your creativity and expertise will fuel growth and success for our clients. Apply today!

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