PPC/Copywriter/Media Specialist

Skopje, North Macedonia, Albania

Full Time

Experienced

Position: PPC Specialist
Salary: $1500 per Month

About Us:

At No Joke Marketing, we pride ourselves on being a top digital marketing agency that drives client growth through data-driven strategies and impactful digital solutions. We work with clients across various industries, ensuring each receives a tailored approach to meet their unique goals. Known for our exceptional customer service, we foster a collaborative, fully remote work environment with benefits like half-day Fridays every June and 20 days of paid time off in the first year.

Job Summary:

We are looking for a PPC Specialist to join our Digital Marketing team. This role is essential in designing, implementing, and optimizing pay-per-click campaigns that elevate client engagement and drive conversions. Reporting to the Operations Director, you will collaborate with cross-functional teams to deliver measurable results and continuously refine our strategies for maximum impact.

Responsibilities:

Daily Responsibilities

Conduct comprehensive keyword research to stay aligned with industry trends.
Develop targeted ad copy and creative suggestions to maximize client engagement.
Set up, manage, and optimize PPC campaigns across multiple platforms.
Monitor and adjust campaign budgets to maximize ROI.
Generate and analyze daily campaign performance metrics to inform strategic adjustments.
Manage ad accounts, ensuring correct setup and best practices adherence.
Implement tracking solutions, including pixel tracking, to measure effectiveness accurately.
Facilitate CRM integrations to enhance lead management and targeting.
Work closely with other departments to ensure cohesive strategy alignment.

Monthly and Quarterly Responsibilities

Perform in-depth PPC analyses to identify growth opportunities.
Review campaign strategies to improve outcomes, implementing enhancements as needed.
Participate in educational opportunities to stay at the forefront of PPC innovations.
Conduct social media audits to gauge client online presence and identify improvement areas.

Expectations and Deal Breakers

Expectations:

Expertly manage and optimize PPC campaigns to achieve client objectives.
Continuously analyze metrics, budgets, and performance to optimize ROI.
Communicate results clearly to clients, providing actionable insights and recommendations.

Deal Breakers:

Lack of experience with PPC campaign management and keyword research.
Inability to meet deadlines or ineffective communication with internal teams.
Failure to adapt to a dynamic, fast-paced digital marketing environment.

Requirements:

Hard Skills

Keyword Research: Expert
Ad Copywriting: Proficient
Bidding Strategy: Expert
Campaign Budget Management: Proficient
Report Analysis: Expert
Landing Page Optimization: Proficient
CRM Integration and Pixel Tracking: Proficient

Soft Skills

Teamwork, Adaptability, Integrity, Client Service Orientation, Communication, Organization, and Troubleshooting.

Bonus Points

Experience with multiple ad platforms, including Google Ads, Facebook Ads, and Bing Ads.
Familiarity with remote work tools and a fully remote team environment.

Tech Requirements

Processor: Intel® Core™ i7 or higher
Memory: 16GB RAM or greater
Internet: Stable broadband connection with at least 20 Mbps
Equipment: Noise-canceling headset, HD webcam

Call to Action:

Are you ready to leverage your PPC expertise and make a real impact? Join us at No Joke Marketing, where your work will directly contribute to client success and fuel your professional growth.

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Do you have at least five years of Paid Traffic experience?* YesNo

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