Account Manager

London, United Kingdom, United Kingdom

Full Time

Childcare Marketing, UK

Experienced

Role overview

The Account Manager is the main point of contact for a portfolio of childcare and early years clients. Your job is to build trust, protect delivery quality, and keep every account moving forward with clarity and momentum. You will translate business goals into practical marketing plans, coordinate internal specialists, and make sure clients feel supported, informed, and confident in our work.

This is a relationship led role with strong operational discipline. You are expected to manage expectations, spot risks early, and communicate with warmth and authority. You will be accountable for retention, client satisfaction, and the smooth running of campaigns across paid ads, website work, content, and lead generation.

Key outcomes
Clients stay with us longer because they feel understood, guided, and well looked after
Campaigns are delivered on time with clear priorities and minimal rework
Clients understand what we are doing, why we are doing it, and what is happening next
Performance is reported honestly with insights and clear recommendations
The internal team is protected from chaos through good planning and strong communication

Responsibilities
Own the client relationship from onboarding through renewal
Run structured onboarding to understand the nursery’s priorities, capacity, location, fee structure, and enrolment goals

Turn goals into a clear marketing plan and translate that plan into deliverable tasks for the team
Lead client calls and meetings with confidence, strong agenda control, and clear follow ups
Coordinate work across paid media, creative, copy, SEO, web, and strategy

Keep the client informed without overwhelming them, balancing transparency with simplicity
Track performance and provide reporting that is accurate, meaningful, and actionable
Manage budgets and ensure paid media spend aligns with lead targets and seasonal demand
Spot issues early such as low lead quality, slow follow up, weak enquiry handling, or limited nursery capacity and raise them with solutions

Protect delivery by managing scope, avoiding last minute requests, and controlling priorities
Upsell and cross sell when it is genuinely in the client’s best interest
Work closely with leadership on retention, renewals, and account growth
Maintain clean documentation including notes, actions, timelines, and campaign plans

What great looks like in this role

You can speak fluently about the realities of nurseries, occupancy, waiting lists, term time demand, and parent decision making
You are calm, structured, and proactive even when a client is stressed
You manage expectations early so delivery stays clean and the team can do great work
You ask sharp questions and can identify the real problem behind what a client is requesting
You make clients feel cared for while still holding boundaries
You create momentum through consistent progress, not bursts of activity

Skills and experience

Proven experience managing client accounts in a marketing agency environment
Strong communication skills with the ability to lead calls and handle difficult conversations
Confident project coordination with an eye for detail and deadlines
Commercial awareness including retention, margin, and growth opportunities
Comfortable discussing paid advertising performance and basic funnel metrics
Strong writing skills for clear follow ups, briefs, and reporting
Ability to manage multiple accounts while keeping quality high
Experience in education, childcare, local services, or lead generation is a strong advantage

Personal qualities

Warm, professional, and genuinely client centred
Highly organised and naturally dependable
Assertive when needed and comfortable holding boundaries
Solutions focused and calm under pressure
Curious and coachable with a desire to improve

You will be part of a specialist agency focused entirely on helping nurseries and childcare settings grow sustainably. We care about doing the fundamentals exceptionally well, communicating clearly, and delivering work that genuinely improves enquiry volume and enrolments. You will be supported by a team of specialists and expected to lead accounts with maturity, structure, and care.

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Account Manager

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