No Joke Marketing

Meta Ads Specialist

Karachi, Pakistan - Full Time

We’re looking for a high-performance Meta Ads Specialist who can take full ownership of client campaigns, strategy, build optimization and scaling.

This is not a junior “button pusher” role.

This is for someone who knows how to think, diagnose, and improve performance across multiple accounts while driving profitable growth.

If you’re confident in your ability to deliver results and want to be the person in charge of the paid media function, this role is for you.

What You’ll Do

  • Build, launch, and manage Meta campaigns across multiple client accounts
  • Develop paid media strategies based on client goals
  • Run audience, creative, and funnel testing
  • Optimise campaigns daily/weekly for ROAS, CPL, CAC & lead quality
  • Manage tracking, pixel setup, naming conventions & UTM structures
  • Analyse performance data and proactively surface insights
  • Identify issues early (creative fatigue, funnel drop-offs, tracking gaps)
  • Collaborate with the content, web, and account management team
  • Prepare simple monthly reports + Loom breakdowns clients can understand
     
 

What Success Looks Like (First 90 Days)

You:

  • Own 10-20 client ad accounts confidently
  • Improve ROAS, CPL, or lead quality across the majority of accounts
  • Develop testing frameworks and optimisation rhythms
  • Bring stability and structure to the paid ads department
  • Build predictable performance across accounts
  • Communicate proactively with account managers

You’ll be the go-to paid media expert inside the agency.

Requirements (Must-Have)

  • 3+ years running Meta ads (agency experience preferred)
  • Multi-location or local service business experience
  • Proven ability to achieve ROAS, scale campaigns, and reduce CPL
  • Strong understanding of:
    • Tracking (Pixel & Conversion API)
    • Funnels & attribution
    • CBO/ABO, DCT, retargeting, creative testing
  • Confident analysing data and turning it into clear actions
  • Strong communication skills, written and verbal
  • Able to manage multiple accounts and deadlines
  • Ownership mindset, you take responsibility for results

Nice-to-Haves

  • Experience with TikTok or Pinterest ads
  • Landing page / CRO understanding
  • Experience with Hyros / other tracking tools
  • Experience using AI tools for creative ideas & testin

What We Offer

  • Full-time, remote role
  • Stable long-term position with room to grow into a lead role
  • Supportive team and clean systems
  • Clear expectations and autonomy
  • Opportunity to shape our paid media division

How to Apply

Send:

  1. Your resume with information about you and your previous roles
  2. A brief intro about your paid ads experience
  3. Two or three real client results you’ve generated (ROAS, CPL, scale achieved)
  4. The tools you use day-to-day
Apply: Meta Ads Specialist
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Do you have at least two years of paid traffic/media buying experience?*
What ad platforms are you most versed in? What type of budgets have you worked with?*
How would you summarize your media buying process?*
How do you determine if a campaign is successful or not?*
Do you have a dedicated workspace at home along with a good computer?*
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If there were no limits what would be your number one dream or wish?
We want team members who are all in. We do not allow outside freelancing or maintaining other jobs. You are either all in or you are out. If you will be chosen, are you willing to commit, go all-in, and work EXCLUSIVELY for us?*
Can you read and analyze Google Analytics data like the back of your hand? **
Are you able to work EST time?
What are the 3 pillars of a quality score?*
How does the quality score impact your ads?*
What are a few of the extensions you commonly use?*
What is a responsive search ad and how does it work?*
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