SEO Specialist (Local & National SEO)

We’re hiring a high-calibre SEO Specialist to join our performance team and take full ownership of organic growth across our client portfolio,  including local SEO accounts, national SEO campaigns, and multi-location brands.

This role is perfect for someone who thrives in a structured, data-driven environment, loves solving SEO problems at the root, and wants to be part of a team that values clarity, accountability, and excellence.

What You’ll Do (Your Core Responsibilities)

You will be the primary SEO driver behind our clients’ organic performance. That includes:

Strategy & Planning

• Build and execute SEO strategies tailored to each client’s goals (local + national).
• Conduct in-depth keyword research, clustering, and mapping for service pages, blogs, GMB posts, FAQs, and PR.
• Deliver clear 90-day SEO roadmaps that prioritise high-impact actions.

On-Page SEO

• Optimise website structure, internal linking, metas, H1s, URLs, and content layout.
• Improve existing blog content for performance and search intent.
• Work with our content team to ensure new content is fully SEO-ready.

Local SEO (GBP/GMB)

• Audit and optimize Google Business Profiles for single and multi-location clients.
• Manage GBP posts, categories, attributes, NAP consistency, and UTM tracking.
• Set up and manage BrightLocal, run citation campaigns, and implement local ranking improvements.

Technical SEO

• Perform technical audits (indexing, crawl errors, Core Web Vitals, schema basics).
• Collaborate with our web team on fixes, improvements, and site launches.
• Ensure clean site structure and accessibility across all devices.

Reporting & Communication

• Track, measure, and interpret weekly KPIs.
• Prepare simple, clear monthly reports and record Loom videos showing progress, wins, risks, and next steps.
• Support account managers by proactively highlighting issues before they become problems.

Innovation & Improvement

• Stay ahead of SEO algorithm changes and industry updates.
• Use modern AI tools to speed up research, strategy, clustering, and internal SOP improvements.
• Help standardise and improve our internal SEO processes to keep fulfilment efficient.

What Success Looks Like 

You:

• Fully own SEO accounts with confidence and clarity.
• Deliver consistent ranking and local visibility improvements across the majority of your clients.
• Establish clean SEO reporting structures for all accounts.
• Strengthen internal processes, templates, and workflows.
• Become the “go-to” SEO brain the team can rely on for guidance and solutions.

Required Skills & Experience

Must-Have

• 3+ years of hands-on SEO experience (agency preferred).
• Proven experience in:
  • Local SEO (GBP/GMB, citations, BrightLocal, local landing pages).
  • National SEO (service-based businesses preferred).
• Advanced keyword research + content optimisation skills.
• Experience with:
  • Search Atlas, GA4, GSC
  • BrightLocal or similar
  • WordPress or similar CMS
• Strong communication skills, you can explain SEO to non-technical people easily.
• High level of organisation and ability to manage multiple accounts.
• A proactive, ownership-driven attitude, you find problems and fix them before they escalate.
• Experience managing multi-location SEO
• Familiarity with AI tools for SEO (clustering, auditing, optimisation)

Nice-to-Have

• Understanding of basic HTML/CSS
• Awareness of PPC to understand organic/paid synergy

What We Offer

• Full-time, remote position with schedule flexibility
• Long-term, stable career path with room to grow
• Exceptional team support and strong internal systems
• Clear expectations, no chaos, and a culture built on accountability
• Opportunity to help shape how we deliver SEO across a fast-growing agency

How to Apply

Send us:

1. Your resume with details of your previous roles
2. A short introduction about your background in SEO
3. 2–3 real examples of clients you improved organically
   • What was the starting point?
   • What actions did you take?
   • What results did you achieve?
4. A brief overview of the tools you use day-to-day