SEO Specialist (Local & National SEO)

Pakistan
Full Time
Experienced

We’re hiring a high-calibre SEO Specialist to join our performance team and take full ownership of organic growth across our client portfolio,  including local SEO accounts, national SEO campaigns, and multi-location brands.

This role is perfect for someone who thrives in a structured, data-driven environment, loves solving SEO problems at the root, and wants to be part of a team that values clarity, accountability, and excellence.

What You’ll Do (Your Core Responsibilities)

You will be the primary SEO driver behind our clients’ organic performance. That includes:

Strategy & Planning

  • Build and execute SEO strategies tailored to each client’s goals (local + national).
  • Conduct in-depth keyword research, clustering, and mapping for service pages, blogs, GMB posts, FAQs, and PR.
  • Deliver clear 90-day SEO roadmaps that prioritise high-impact actions.

On-Page SEO

  • Optimise website structure, internal linking, metas, H1s, URLs, and content layout.
  • Improve existing blog content for performance and search intent.
  • Work with our content team to ensure new content is fully SEO-ready.

Local SEO (GBP/GMB)

  • Audit and optimize Google Business Profiles for single and multi-location clients.
  • Manage GBP posts, categories, attributes, NAP consistency, and UTM tracking.
  • Set up and manage BrightLocal, run citation campaigns, and implement local ranking improvements.

Technical SEO

  • Perform technical audits (indexing, crawl errors, Core Web Vitals, schema basics).
  • Collaborate with our web team on fixes, improvements, and site launches.
  • Ensure clean site structure and accessibility across all devices.

Reporting & Communication

  • Track, measure, and interpret weekly KPIs.
  • Prepare simple, clear monthly reports and record Loom videos showing progress, wins, risks, and next steps.
  • Support account managers by proactively highlighting issues before they become problems.

Innovation & Improvement

  • Stay ahead of SEO algorithm changes and industry updates.
  • Use modern AI tools to speed up research, strategy, clustering, and internal SOP improvements.
  • Help standardise and improve our internal SEO processes to keep fulfilment efficient.

What Success Looks Like 

You:

  • Fully own SEO accounts with confidence and clarity.
  • Deliver consistent ranking and local visibility improvements across the majority of your clients.
  • Establish clean SEO reporting structures for all accounts.
  • Strengthen internal processes, templates, and workflows.
  • Become the “go-to” SEO brain the team can rely on for guidance and solutions.

Required Skills & Experience

Must-Have

  • 3+ years of hands-on SEO experience (agency preferred).
  • Proven experience in:
    • Local SEO (GBP/GMB, citations, BrightLocal, local landing pages).
    • National SEO (service-based businesses preferred).
  • Advanced keyword research + content optimisation skills.
  • Experience with:
    • Search Atlas, GA4, GSC
    • BrightLocal or similar
    • WordPress or similar CMS
  • Strong communication skills, you can explain SEO to non-technical people easily.
  • High level of organisation and ability to manage multiple accounts.
  • A proactive, ownership-driven attitude, you find problems and fix them before they escalate.
  • Experience managing multi-location SEO
  • Familiarity with AI tools for SEO (clustering, auditing, optimisation)

Nice-to-Have

  • Understanding of basic HTML/CSS
  • Awareness of PPC to understand organic/paid synergy

What We Offer

  • Full-time, remote position with schedule flexibility
  • Long-term, stable career path with room to grow
  • Exceptional team support and strong internal systems
  • Clear expectations, no chaos, and a culture built on accountability
  • Opportunity to help shape how we deliver SEO across a fast-growing agency

How to Apply

Send us:

  1. Your resume with details of your previous roles
  2. A short introduction about your background in SEO
  3. 2–3 real examples of clients you improved organically
    • What was the starting point?
    • What actions did you take?
    • What results did you achieve?
  4. A brief overview of the tools you use day-to-day
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